Crock-Pot is once again looking for America’s next Crock-Star and is tapping into the selfie craze to find him or her.
The fourth annual Ultimate Crock-Pot Crock-Star is asking aspiring Crock-Stars to create a one-minute “video selfie” that shows the home chef prepping an original recipe using his/her Crock-Pot slow cooker.
“Consumers are increasingly using smart devices to document their daily lives and activities, while engaging with others of similar interests on the web,” said David Worthington, Group Product Manager, Slow Cooking, Crock-Pot brand. “Evolving our annual contest to include this element makes perfect sense and adds to the fun.”
Each day, Americans share more than 1.8 billion photos across just a few social media platforms, including Facebook, Instagram and Flickr, according to venture capital firm KPCB, and video shares and streams have become the hot, new billion dollar spectator sport. Playing on this global boom, this year’s Ultimate Crock-Pot Crock-Star contest will provide consumers with its own version of “spectator gaming” and a corresponding level of engagement.
Aspiring Crock-Stars should visit the brand’s special contest site, CrockStars.com, between October 1-31 to submit a one-minute video selfie and a text of their original recipe to enter the contest for a chance to be named as the 2014 Ultimate Crock-Pot Crock-Star, win $5,000, and be featured on Crock-Pot.com. The winner of the 2014 Ultimate Crock-Pot Crock-Star contest will be announced soon after the judging period ends on November 14, 2014.