Crystorama Lighting is hosting a party for retailers, designers and other buyers during the upcoming Lightovation show at the Dallas Market Center to celebrate the launch of its national ad campaign for 2016. The company also plans to debut 10 lighting collections at the show.
Among the introductions, the new Dakota and Hollis collections offer industrial-inspired looks, the company maintained, while the Bleecker collection features new glam designs. The Dixon collection provides a new geometric design, and several collections put a fresh twist on classic looks, including Essex.
The party will run from 4 to 6 p.m. on Wednesday, January 20, at the Crystorama Lighting showroom in Space 3503 of the Trade Mart, the company noted. The company will also feature a first look at the Crystorama 2016 Hearst publishing advertising campaign, which includes high-fashion ads in Elle Decor, Veranda and House Beautiful.
Crystorama also will present its Rep of the Year award as part of the party proceedings.
“We’ll have examples of our new Hearst magazine ads blown up to poster-size on display in our showroom,” said Brad Kleinberg, president of Crystorama. “We’ve been an active advertiser for several years, and we’re renewing the campaign for 2016. The ads provide an effective way to educate consumers about the value of lighting in their homes and inspire them to visit their local stores to see our latest designs.”
Lightovation will be held January 20 to 24.