Cuisinart has received both a Gold Summit Creative Award and a Bronze Telly Award for outstanding communications materials.
The company received the Summit Gold Award in the Green Marketing Collateral category for its Eco-Friendly Press Kit “Plant a Seed.” The press kit, which was made from recycled materials, was used at the Green Products Expo in New York City to showcase new and environmentally friendly products. It included a detachable, plantable basil-shaped leaf that was embedded with basil seeds.
Cuisinart received the Bronze Telly Award for its CleanWater Countertop Filtration System Online Video Series, which was created to entertain and educate consumers about the benefits of filtered water.
“Cuisinart is proud to have garnered both of these prestigious awards, which speak to its ability to use innovative techniques and new mediums to showcase the brand,” says Mary Rodgers, director/marketing communications for Cuisinart.
The Summit Creative Award competition is sponsored by the Summit International Awards (SIA) organization. Submissions are evaluated based on the strength of the idea, the quality of execution and the ability to communicate and persuade the target audience.
The Telly Awards honor local, regional and cable television commercials and programs, as well as video and film productions, and work created for the Internet.
Cuisinart’s recent awards follow nine awards for various marketing campaigns and product designs the company received last year. These include a League of American Communications Professionals (LACP) Magellan Award, two Ava Awards, two Association of Marketing and Communications Professionals (AMCP) MarCom Awards, three LACP Spotlight Awards and a Hermes Creative Award.