Cyber Monday Sales Set Record

Consumers on Cyber Monday grabbed their mobile devices and went shopping to the tune of $6.59 billion, a 16.8% increase over 2016, according to figures from Adobe.

Overall web traffic on the first Monday after Thanksgiving was up 11.9%, with mobile representing 47.4% of total visits, a new record. Nearly four in 10 shoppers used their mobile phones to shop on Cyber Monday, with 7.6% of shoppers utilizing their tablets to shop online.

“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms,” said Mickey Mericle, vp/marketing and customer insights at Adobe. “Consumers are also becoming more savvy and efficient online shoppers.”

The record-setting Cyber Monday followed robust online shopping on Black Friday and Thanksgiving Day, when consumers spent $5.03 billion and $2.87 billion respectively, according to Adobe. also reported that it had its “best ever” holiday shopping weekend for devices, noting that it sold millions of its Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote from Thanksgiving Day through Cyber Monday.

The company, however, did not offer figures for company-wide sales covering the Thanksgiving weekend or Cyber Monday.