The July 22 issue of HOMEWORLD BUSINESS® features the 20th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.
The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.
Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.
Czarina Tse, CVS, Product Development Manager, Beauty & Personal Care
Maintaining a high level of health and wellness is an obsession for many consumers and retailers today continue to develop new ways to attract shoppers to their stores while also differentiating from their competition.
At the epicenter of this battle for a share of consumer health and wellness dollars are merchants such as Czarina Tse, a product development manager in the beauty and personal care category at CVS and a 2019 Impact Merchant honoree.
Suppliers that nominated Tse as an Impact Merchant laud her for her willingness to collaborate with vendors to develop unique assortments that meet the needs of CVS customers and that also fit comfortably within the retailer’s health and wellness philosophy.
Developing products to meet the specific needs of a retailer’s core customer base is not a new endeavor for Tse. Prior to joining CVS, she held a variety of product development positions at Staples. Most recently, her responsibilities as a product development manager at the office superstore chain included managing a team of product developers, identifying new opportunities, working with internal design teams and execution of packaging design requirements.
While pharmaceutical sales continue to drive sales at CVS, the challenge for the retailer going forward is to find new ways to offer products and services that cannot be found at other brick-and-mortar chains or through e-commerce pureplays. Products such as facial scrubbers and other health and wellness-related appliances could play a key role in such a successful plan.
This could offset competition drug chains such as CVS face from other drug chains and retailers such as Ulta Beauty, Target, Harmon Face Values and Amazon.
2019 HomeWorld Business Impact Merchants (click on name for profile):