Dallas Market Center Adds Tragant As Creative Director

The Dallas Market Center has named Guillermo Tragant to the newly created position of creative director.

He will define the creative vision and brand voice of Dallas Market Center, drawing upon his 25 years of experience in the industry, the company said. Tragant will report to evp/marketing Penni Barton.

Tragant has executed award-winning creative work for brands including Coca-Cola, Google, Nike, Levi’s, Benetton, Home Depot, Chrysler, Jeep, Stella Artois and MTV. He is a two-time Cannes Lions juror and serves as director of the board of the Miami Ad School. His work has been exhibited in galleries and museums around the world, and is part of the collection at the Library of Congress. He has also been nominated for both the MTV Video Music Awards and the Latin Grammy Awards, the company said.

“In order to creatively promote our comprehensive marketplace and to maximize our share of voice, we have created this new position at Dallas Market Center,” said Cindy Morris, president and CEO of Dallas Market Center. “Guillermo’s award-winning talents as a visionary strategist and artist are matched by his experience working with global brands on groundbreaking marketing. He will be invaluable as we generate bold, new campaigns to promote our marketplace to buyers around the world.”