Dallas Market Center Rebrands 2020 Summer Market

The Dallas Market Center will be rebranding its summer edition of the Dallas Total Home & Gift Market beginning next year. With the addition of the Apparel & Accessories Market to both the gift market, Lightovation and KidsWorld, the market will be called the Total Lifestyle Market.

The Apparel & Accessories Market will join the other trade events during previously announced dates:

  • June 23-26, 2020: Apparel & Accessories Market
  • June 24-30, 2020: Total Home & Gift Market
  • June 24-27, 2020: Lightovation—Dallas International Lighting Show
  • June 24-30, 2020: KidsWorld

Construction is already underway on 250,000 square feet of adaptive trade show space on the 11th floor of the World Trade Center, which will host gift temporary exhibits during the June 2020 show. Existing trade show space on the 12th and 13th floor will continue to be utilized for apparel and accessories  temporary exhibits.

The Total Lifestyle Market is designed to be an annual summer-only event, and is intended to showcase both established and emerging brands. Buyers will have the exclusive opportunity to review new products across all categories together at a single event and to gain insights into trends and new business from peers, partners, and experts, noted Dallas Market.

“Retail is undergoing dramatic changes, and we are advancing the market experience in order to help our customers succeed through access to more new products, unique items, and trend intelligence,” said Cindy Morris, president and CEO of Dallas Market Center. “By combining events into a Total Lifestyle Market we are creating a must-visit destination and an energetic show that will be greater than the sum of its parts. Maximizing opportunities to deliver more buyers drives every strategic decision — including the redevelopment of the IHDC building, launching Dallas Design Week, hiring new executives, enhancing marketplace technology, debuting special exhibitions like Brand Assembly and engaging new marketing programs.”