The Dallas Market Center has unveiled a new lifestyle campaign, featuring the market center’s recently refreshed branding, as well as a new tagline: “Inspiration Starts Here.”
The ad campaign is launching across leading trade publications and websites, owned media, and other corporate channels. According to market officials, the campaign is a departure from the typical print campaigns, offering a cutting-edge and cross-channel message that captures the extensive array of what Dallas Market Center has to offer as a premier lifestyle marketplace.
“It was important to position Dallas Market Center in a way that would best reflect and communicate our brand as a lifestyle marketplace with a strong daily design business,” said Penni Barton, evp/marketing, Dallas Market Center. “We also wanted the campaign to resonate with our exhibitors and buyers across each of our industries, and to signal our points of difference and leadership in a creative way. The result is a campaign that is truly different, has longevity, and can be executed across all our communication channels.”
In December 2018, the market debuted a new logo and magazine as part of a new branding initiative. Both elements are part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying, according to the market.
The new logo, with a distinct pattern of five visual elements in specific colors, signifies the creativity, unity and diversity of the industries at Dallas Market Center in a contemporary and powerful way, the company said.