Dallas Market Center said it welcomed an increasing number of loyal buyers and new buyers to its recent September Total Home & Gift Market.
Show organizers said that following its August show which exceeded expectations with strong attendance and order writing, the September 23 to 25 show welcomed 67% of the buyers compared with the previous year— a gain of more than 10% from August. Attendance by home and design buyers was 78% compared with the previous year and attendance by apparel and accessories buyers was more than 90% compared with the previous year.
In addition to a diverse set of buyers, the number of new buyers attending market in Dallas for the first time remained strong, representing 9% of total attendance. Over the last 90 days, Dallas Market Center said it has seen a rapid increase in new buyer applications from across the central U.S. and attendance from 47 states at trade events and open houses.
More than 90% of showrooms were open for the September Market to welcome buyers, showcase new products, and take orders. That included more than 60 new and expanded showrooms that debuted earlier in the summer plus exhibitors with thousands of in-stock items ready-to-ship and inspiring new product collections in gift and home, holiday and floral, gourmet and housewares as well as fashion categories.
“What was uniquely successful about September Market was the opportunity for buyers to take time to conduct serious business before the holidays and the new year,” said Cindy Morris, president and CEO, Dallas Market Center. “We saw an impressive number of buyers who may normally visit in the summer plus a surge of new buyers making the decision to visit Dallas in order to find everything they need efficiently and safely. August and September were critically important for retailers to place orders but we will continue to offer buying events and daily business to support retailers and designers when they are ready and on their schedule.”