Dallas Market Reveals ‘The Five Senses’ Theme For 2020

The Dallas Market Center revealed its theme for the 2020 markets, starting with the Dallas Total Home & Gift Market, which is set to take place from January 8 to 14, 2020. This year, the market’s theme is, “The Five Senses.”

“The Five Senses” was selected as the theme because of its power to help retailers create compelling in-store experiences by harnessing the power of sensory perception, according to the market. To help, this strategic approach will distill elements of the show into a single theme to inspire buyers with elements that can be implemented in their own business. Interactive displays, for example, will feature each of the five senses presented through vignettes such as Holiday Dinner Party, Glamping, and a French Floral Shop.

In addition to displays, the experiential theme will play out in several events of note including a five senses floor party in the temps, a beauty bar of pampering and relaxation, trend tours, live podcasts, color presentations and seminars.

“We want to help retailers feel inspired and empowered to tell the narrative of their particular business in ways that are memorable, impactful, and enjoyable. Ultimately, the way people feel when they leave your store is what will make you competitive,” said Penni Barton, vp/marketing, Dallas Market Center.