Dan Willman, Best Buy, Senior Merchant, Floor Care/Seasonal

The July 22 issue of HOMEWORLD BUSINESS® features the 20th annual Impact Merchants special report. Housewares suppliers, representing the categories that HomeWorld covers, once again were asked to nominate buyers and merchandisers believed to have made a significant impact during the past year.

The selection of the Impact Merchant winners is not intended as a definitive list of the best merchants in housewares retailing. Votes went to several more merchandisers than those featured. This year’s honorees represent buyers in given categories that received the majority of votes by vendors polled.

Voters were asked to give added weight to merchandising creativity, trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers. One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

Dan Willman, Best Buy, Senior Merchant, Floor Care/Seasonal

Best Buy continues to be lauded for its assortment of floor care and home environment products due largely to the retailer’s on-going commitment to carry items that showcase new technology as part of an effort to help consumers easily maintain a clean and healthy home.

Crucial to this effort has been Dan Willman. For the second time in three years, Best Buy’s senior merchant for floor care and seasonal has been nominated by suppliers as a HomeWorld Business Impact Merchant.

Willman has been with Best Buy since 2012 and has held various merchant titles in categories including digital and physical music and mobile accessories.

As they did in 2017, suppliers again lauded Willman for being a student of the categories for which he has oversight. They spoke of his keen understanding of current-day consumer trends while also taking time to learn the finer points of the new products that hit the market.

Having a keen understanding of the new technologies that have been introduced into product segments such as floor care and home environment is crucial to not only providing shoppers the products they need, but also allows Best Buy to differentiate its assortment from retail competitors.

The robotic floor care segment has seen strong growth in recent years and Best Buy was among the first big-box retailers to offer a broad assortment of these items. A combination of retail advertising and vendor marketing programs have kept the robotic vacuum segment in front of consumers.

Best Buy has also been out front in carrying an assortment of air movers, air purifiers and heaters from Dyson that offer unique designs and are also technologically advanced.

2019 HomeWorld Business Impact Merchants (click on name for profile):

Debbie Hom, Pottery Barn

Cindy Koller Villari, Macy’s

Wendy Altamura, Wegmans

Deb Danielson, Target

Desirae Montgomery, Costco

Sunipa Kreuzer, Crate & Barrel

Adam Gregory, Target

Mark Callahan, QVC

Angela Skogen, Cooks On Main

Brandi Stone, H-E-B

Chrissie Puchta, Wayfair

Carolyn Feuer, Office Depot

Steven D’Iorio, HomeGoods

Jeremy Couey, Walmart

Czarina Tse, CVS

Kristin Bates-Ashton, Costco

John Jansen, Southeastern Grocers

Dan Willman, Best Buy

Leah Postema, Meijer

Gillian McDonald, BJ’s Wholesale Club