The Delish food media brand is teaming up with Dash to create a new licensed line of cookware and appliances.
In a deal brokered by IMG, the Delish by Dash collaboration is said to bring together the fun, flavorful, and colorful aesthetic of the top online food-lovers hub with accessible, easy-to-use kitchen products that combine style and convenience.
The first product to be released from the line is the Delish by Dash Stand Mixer, available in five colors to complement any kitchen decor. The mixer is equipped with five-speed power and includes two beaters and two dough hooks. The beaters release with the touch of a button and the bowl is removable for easy clean up.
Included with the stand mixer and with every Delish by Dash product is a booklet of top-rated recipes from Delish, along with some of the Delish food editors’ favorite dessert recipes from their second cookbook, Insane Sweets.
“When we launched Delish, our mission was to make cooking easy and fun,” said Joanna Saltz, editorial director for Delish. “And our Delish by Dash products are the perfect extension of that strategy— they’re packed with personality and are so simple to use. Plus, they make any kitchen feel like a party.”
“Our licensing partnership with Dash exudes quality products and a path to wellness by making delicious, healthy meals at home fun and entertaining, which is what the Delish brand stands for,” said Steve Ross, head of brand development and chief licensing officer for Hearst Magazines.
Dash is one of a range of housewares brands developed and produced by StoreBound.
“We’re thrilled to partner with Delish and engage with an even wider audience of home cooks through this innovative new kitchen line,” said Evan Dash, StoreBound founder and CEO. “We’ve created Delish by Dash products to appeal to passionate and adventurous foodies who’ve come to trust Delish as an authority on recipes and cooking.”
The new Delish by Dash stand mixer is available now at byDash.com and on Amazon.