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Digital Counts At Houseware’s Show Innovation Theater

The Innovation Theater at the 2019 International Home + Housewares Show will host more than 20 sessions. Topics covered will include consumer lifestyle trends, the Smart Home and connected products, retail merchandising and digital marketing and omnichannel retailing, according to the International Housewares Association.

The show will run from March 2 to March 5 at Chicago’s McCormick Place. Showgoers will find Innovation Theater events in the Hall of Global Innovation, Lakeside Center Room E350.

On Saturday, March 2, Jeff Mau, director, experience strategy at Digitas, and Tod Szewczyk, VP and director, emerging technology and innovation, at Leo Burnett Group, will open the Innovation Theater schedule with Designing for Relevance in the Attention Economy. In the session, Mau and Szewczyk will offer perspectives on how companies can design products and experience to capture consumer attention and trust.

Other sessions on digital marketing and omnichannel retailing include:

  • Leverage Trends to Trigger Transactions: Motivate Shoppers to Buy Your Products by Brian Gracon, Ph.D, president, Brian Gracon & Associates. The session looks at how emphasizing customer self-images, entertainment and pampering, and leveraging changes in shopper buying habits can bolster and protect sales.
  • Omnichannel Impact on Housewares: Havoc or Opportunity? by Peter Greene, consumer electronics practice director, Numerator. In the session, Greene will offer an overview of where consumers are spending outside of traditional retailers, shopper segments that are shifting online and the omnichannel path to purchase for the electrics, non-electrics and cleaning categories.
  • Alexa, How Do I Promote My Housewares Brand Online? by Frances Skipper, partner, 451 Agency. Skipper will moderate a panel of housewares industry professionals, including an expert on the complexities of selling through Amazon, in a session that will look at digital marketing strategies that are most effective in boosting the bottom line and helping a brand stand out in a crowded marketplace.
  • Jump Start Your Digital Commerce: Understanding Today’s Customer Journey by Teri Pucin, Sr., consultant, FitForCommerce. Pucin will offer session participants an overview of the current commerce landscape as well as of using customer journey mapping to design differentiated experiences across all customer-facing channels and how suppliers can get started, including a comprehensive discussion of today’s selling channels and technologies to consider.