Dining Key Focus For Linon, Powell Introductions

HIGH POINT, NC— The key focus at the Linon Powell Group for the Fall High Point Market is dining, but that doesn’t mean the company doesn’t have more cooking.

On the Linon side of the business, breakfast nooks will be the focus. The company has a long history of success with breakfast nooks, which many consumers look at as a way to make what would otherwise be wasted space in the corner of the kitchen or an adjacent room useful, noted Linon Powell Group merchandising manager Morgan March.

As they can save or transform space in limited rooms, they keep on selling, she added, even if the product segment gets less attention than others in the dining space. Affordability is an important point of emphasis as regards Linon breakfast nooks, as it is with many of the consumers who might shop the product segment. So the company’s approach is to provide furniture that suits shopper preferences at prices that make the purchase decisions relatively affordable.

March said Linon has used basic farmhouse and church pew design as the basis for 10 new styles. Linon is using a wider range of finishes beyond the typical oak and walnut, as well as corresponding upholstery on seat and back surfaces, to attract younger, more trend-conscious consumers who are looking to better attune homes with their style sensibilities. Many of the finishes are lighter in tone. In addition, the company is leveraging the basic format and variable finish and upholstery elements to provide two-tone combinations.

“You can mix and match as you like,” she said.

Under the Powell banner, the focus will be building off established dining tables and chairs in ways that invest introductions with fresh aesthetics through the addition of new, often lighter finishes and upholstery fabrics. To make lighter looks less intimidating to stain-wary customers, the company is adding easy-clean performance upholstery fabrics. And it will continue on that track with existing products. The expansion of dining at Powell, while avoiding high-end formal looks, ranges from items that generate a more traditional vibe to products meant to suit consumers who have more casual lifestyle preferences when it comes to eating.

In addition to dining, Powell will debut new pieces in its accent chair lineup, where the company’s expansion of Boho looks will have an influence. The chairs are part of a wider accent introduction that will include tables in skinny and drum designs. In the overall scope, March said, new Powell side tables will be a bit chunkier in format than has previously been the case. Introductions also will include more chests and skinny consoles.

Powell is incorporating coastal influences into products beyond dining, and bringing in more stools, including a big and tall example with a 400-pound weight tolerance but in wood rather than metal. The wood construction allows Powell to avoid tariff issues that plague typically metal big and tall stools.

Linon also is expanding accent chairs as part of its ongoing accent furniture push, with a greater emphasis on lesser-scale furniture for small space living, March said.