DKB Household Parent Invests In Alliance With Swissmar

Diethelm Keller Group, Switzerland-based owner kitchenware marketer DKB Household, has made an investment in the Swissmar companies, located in Canada and the U.S.

Details of Diethelm Keller’s investment in Swissmar and conditions were not disclosed.

Swissmar, which markets kitchen tools under such brands as Swissmar and Borner brands, has been the Canadian distributor of DK Household kitchenware brands, including Zyliss, Cole & Mason, Culinare, Jamie Oliver and Ken Hom.

Swissmar will be managed as an independent company, and it will continue to be led by its president, Daniel Oehy. Oehy also will serve as executive advisor to DKB U.S. from Canada. Upon receiving his visa for the U.S., Oehy also will assume the leadership of Irvine, CA-based DKB Household USA as part of a move to fully leverage both companies’ strengths in the North American region, according to Diethelm Keller.

Diethelm Keller reported it aims with the Swissmar alliance to further strengthen DK’s brand portfolio in household goods to advance its strategic plan of becoming a leading supplier of high-quality housewares and cookware products globally.

“Based on our long-term relationship with Swissmar as exclusive distributor of our brands in Canada, we strongly believe that this strategic partnership will drive further growth in North America,” said René Stutz, Group CEO of DKB Household. “Our intensified affiliation will benefit all our brands, and thus strengthen our market position significantly. “

Swissmar’ Oehy added, “I am very much looking forward to boosting our partnership, which will enable us to collaborate in new and meaningful ways. We will join forces on brand building, innovation, and sales support, and thus enhance our brand portfolio and facilitate continued growth”.

Diethelm Keller Group is a Swiss family-owned enterprise dating back to the 1860s. The company operates in 25 countries through a portfolio of Swiss and other international companies.