DKB Household Teams With Channel IQ To Revamp MAP Policy

DKB Household USA has chosen Channel IQ, a provider of online retail business intelligence, brand protection, where to buy, and channel management software applications, to work in an advisory capacity to redesign DKB’s MAP and authorized retailer policies.

Channel IQ’s advisory offering involved a thorough review and revision of DKB’s existing policies in order to realign them with the company’s commitment to protecting its brands and authorized sellers, the company said. 

“Channel IQ has been the perfect partner for DKB in enabling a 360 review of our policy, processes and practices,” said Will Symonds, president of DKB Household USA. “In partnership with Channel IQ, DKB has developed a best in class approach to MAP pricing and management of online resellers which is supported at all levels of our business. The processes we have developed with Channel IQ will help us to build revenues while protecting our brands in the marketplace.”

Channel IQ’s client list includes housewares companies such as Wüsthof and Bodum. With Channel IQ’s advice, DKB has revitalized its MAP and authorized reseller policies, bringing its official protocol in line with their channel management philosophy.

“DKB is serious about cleaning up our online channel and supporting the success of our customers,” said Alex Brandstetter, digital marketing manager of DKB Household USA. “With help from Channel IQ, DKB will continue to thrive with our online resellers under the foundation of our new MAP Policy and authorized reseller policy.”

According to Channel IQ CEO Andy Walker, “Strong MAP and authorized retailer policies are key to a healthy online retail presence, and DKB now has the best policies in the business.”