DKB Household has given the Zyliss kitchenware brand a refreshed look, including a redesign of products and packaging.
The brand redesign will include the enhancement of over 20 key SKUs, as well as new packaging to complement the updated products. DKB stated that the new packaging design will highlight the simplicity and ergonomic features of the kitchenware to help it stand out at retail point of purchase.
DKB said that the packaging redesign is designed to improve the on-pack communications of key selling points. The company is approaching the new packaging with what it is calling a “Designed to Delight” principle that puts emphasis on product design from the ergonomics to the function of each kitchen tool.
“Retailing is getting ever more competitive and brand stand out at point of purchase has never been more important. We have been working hard to implement as clean a transition as we can, and with that said all 150 plus SKU’s in the assortment have had the artwork updated,” said Grant Race, director of marketing at Zyliss for DKB.
In addition to the update of the Zyliss brand, DKB is showcasing several of its newest kitchen tools at IH+HS, including the 2-in-1 Pepper Corer, Twist & Scoop Grapefruit Tool and Easy Squeeze Citrus Press.