Do it Best Corp. has appointed Rich Lynch as the co-op’s new vp/marketing. In this position, Lynch will lead a team dedicated to helping co-op member-owners grow their businesses through advertising, e-commerce, retail marketing, and store design needs. He will also oversee the company’s media and promotional campaigns.
Lynch replaces Tim Miller, who is replacing the retiring John Snider as vp/retail logistics. He joined Do it Best Corp. in 2011 as retail marketing director. Overall, Lynch has more than 25 years of experience in the retail, home improvement and co-op industries. Prior to joining Do it Best Corp., he served as a senior category manager for Beam Global Spirits and Wine. Before that, he spent more than two decades at another hardware co-op in a variety of roles.