Domino Teams With Lenox On Tabletop Collection

Domino, a home decorating media brand, has inked a licensing deal with Lenox Corporation to collaborate on designing and marketing a Domino-branded tabletop collection. The line will be available at select retailers in 2018.

According to Lenox, Domino is the fastest growing property in the home design/DIY category, and particularly resonates with Millennials, with the brand showcasing accessible design that motivates consumers to beautify their surroundings.

“We’re delighted to partner with Lenox, the clear leader in tabletop design and entertaining,” said Nathan Coyle, CEO of Domino. “Domino is all about helping people discover fresh and beautiful design across all pricepoints. Our ‘Domino by Lenox’ tabletop line is exactly that. Domino’s licensing relationship with Lenox also showcases our desire to build a brand that people love— and to offer many ways to experience our brand. We’re excited to blaze new trails in terms of how publishers can monetize a media property.”

“Our partnership and licensing effort with Domino allows us to leverage our design and category expertise to offer innovative everyday dinnerware to a younger generation while reinforcing our position as America’s leading tabletop and entertaining business,” said Katrina Helmkamp, CEO, Lenox Corporation. “Our goal is to be flexible and responsive to meeting the needs of the market while working with organizations that are passionate and consumer-driven. We are thrilled to partner with an organization like Domino that shares our beliefs and has a commitment to delivering beautiful, creative products to consumers.”