A new home furnishings brand, CosmoLiving, has hit the marketplace with the core furniture product element developed by Dorel Home under a license from Hearst, which owns Cosmopolitan magazine, the basis for the label.
The CosmoLiving brand, which now includes furniture and rugs, is exclusive to Wayfair.com in 2018 and is rolling out there currently.
With Millennials as the target audience, the new brand will employ the Dorel expertise in products for small space living to provide a vibrant, on-trend assortment for rooms throughout the home, one that will expand to suit evolving lifestyle preferences, according to Claudia Grundman, senior director, brand management at Dorel.
A major consumer marketing event in support of the brand will break during the first week of September and introduce CosmoLiving to the public.
For more on the CosmoLiving brand, see the upcoming September 10 issue of HomeWorld Business.