Dorel Industries has introduced a new name, a new logo and a new tag line to throw a fresh spotlight on its growing home furnishings business.
The Dorel Home Furnishings business now becomes Dorel Home with the new logo and tag line developed to better represent the company’s accelerating product diversification and increasing distribution capabilities. The new logo features the words Dorel Home within a triangle graphic, while the new tag line reads: Right Style, Right Value, Right Now.
Dorel Industries has consistently focused on products that are on trend and offer value, it noted. Its four divisions, Ameriwood, Cosco, DHP and Dorel Living have been creating new products at a rapid pace and the company said it now has the ability to process, ship and deliver thousands of items with speed and efficiency. Multiple warehouses and sophisticated pick, pack and ship systems, as well as in-house technology, keep the system working effectively, Dorel noted.
“Our customers expect us to offer a diverse range of product immediately available to their warehouses, stores, or directly to a home or business,” said Norman Braunstein, president, Dorel Home. “This is a direct reflection of today’s omnichannel reality. We will continue to invest in and expand our distribution and technology capabilities in order to support our partners, as they grow their online as well as brick and mortar business. We believe our new name and tag line better highlight our commitment to our customers and our ability to grow and deliver other product categories within the home.”