Doughman, Soohoo Take Hayneedle, Walmart.com Leadership Roles

Hayneedle.com has named Scott Doughman as company president while at the same time announcing that Anthony Soohoo has been appointed the svp/general manager of the Walmart.com Home Group, which includes Hayneedle and relevant operations across the Walmart.com and Jet.com businesses.

Doughman was vp/global partnerships at Yahoo!. Soohoo was founder and CEO of Dot & Bo, a home furnishings brand targeting Millennials, and, prior to that, svp/general manager of the Entertainment Division at CBS Interactive.

“I am thrilled to be joining Hayneedle for the next phase of its growth, which we will drive through a company-wide focus on customer experience,” Doughman said. “Our parent brand, Walmart, is changing the future of online commerce, and Hayneedle sits in a unique position to make that future a reality. Collectively, we will be the leader in the home industry and pave the way for millions of people to create living spaces they love by continuing to offer quality product at a great value, alongside engaging content that will empower the customer.”

Soohoo said, “I am honored to be part of such a driven and passionate team, and I will work alongside them as we stay focused on reaching our ultimate goal of transforming e-commerce in the home category. We will push forward in our efforts to expand our home brands and products through a story-centric curated experience that encourages product discovery and engagement.”