Drew Barrymore Expands Flower Brand Into Hair Tools

Drew Barrymore is continuing to expand her Flower home brand with the launch of Flower Hair tools, a new category within the company’s portfolio.

The colorful line of hair tools, available exclusively on Walmart.com, encompasses six unique models that have been thoughtfully curated and developed by Drew and her team, the company said.

“From the outset, I knew we wanted to create a collection of high-quality hair tools that were not only functional, but bold and beautiful, as I want all of our Flower products to be. These are hair tools you will use every day and be proud to have laying on your bathroom counter,” said Drew Barrymore. “We also put in extra thought to ensure all the tools were multi-functional and versatile, to give users many options when styling their hair.”

The hair tools featured within the new collection include a titanium rotating styling iron ($69.88); ionic volumizing styler ($39.88); ceramic styling iron ($69.88); ceramic straightening brush ($59.88); iconic travel dryer ($29.88); and ionic pro dryer ($79.88). Flower Hair tools are available for purchase now exclusively on Walmart.com.

“We are thrilled to build on our partnership with Flower Beauty by bringing these on-trend, quality hair tools to our customers,” said Julia Mavrodin, head of beauty category, Walmart e-commerce. “We are truly invested in delivering the best in beauty and the new Flower Beauty hair tools line is a fantastic example of how we are expanding our offerings of curated and exclusive products online and in-store.”