DRTV Campaign For Ginsu Set To Launch

AsSeenOnTV.pro is launching a new DRTV campaign for the Ginsu cutlery brand that will feature Kevin Harrington from the television reality series “Shark Tank.”

The Ginsu campaign will include 30-second and 60-second commercials set to air nationwide and include Harrington.

Long a mainstay in the world of cutlery, Ginsu has long been associated with television, having been featured in commercials as far back as the 1970s that showed the brand’s knives cutting nails and tin cans while also slicing through vegetables.

According to the company, all Ginsu blades currently on the market are created from premium stainless steel with honed and precision-sharpened symmetric serrated edges. Ginsu cutlery is manufactured by Douglas Quikut.