Drybar Launches Mini Hair Dryer

Drybar has launched the Baby Buttercup, a mini-version of the company’s full-size Buttercup blow dryer.

According to the company, the Baby Buttercup holds the power and speed of a large dryer in an easy-to-pack, portable size. It features two temperature settings, a cool shot button and the same ionic technology as its larger full-size counterpart. It also includes a travel canvas bag.

“It has taken us almost three years to launch our travel dryer as I was on a crusade to make Baby Buttercup better and stronger than any travel dryer out there,” said Alli Webb, founder of Drybar. “As an avid traveler myself, I am constantly in need of a great blowout while I’m on the road. Baby Buttercup is packed with the same technology as Buttercup, in a compact size. It may only weigh 13 ounces, but it packs quite a punch.”

The Baby Buttercup blow dryer retails for $135 and is available in Drybar stores and at Sephora, Nordstrom and select Ulta and Bloomingdale’s locations.