Dual Moves Underscore Hy-Vee Wellness Position

In one of two moves designed to bolster its healthy living position, Hy-Vee, Inc. announced that it has entered into an agreement to purchase Amber Pharmacy, a specialty pharmacy solutions provider based in Omaha, NE. The company also stated that is expanding its Hy-Vee Kids Fit program.

Hy-Vee and Amber Pharmacy have been partners in Hy-Vee Pharmacy Solutions, a specialty drug initiative, since 2010. This acquisition allows Hy-Vee to advance its specialty pharmacy business, providing customers with increased options, access and affordability, the supermarket chain related.
The Hy-Vee Kids Fit program will afford children of all ages and skill levels additional opportunities to participate in wellness-oriented events. The initiative will continue to build around the kids triathlon events sponsored by Hy-Vee but will expand to include one-mile fun run and 5K options. Together, the new events will further support the Hy-Vee goals of promoting wellness and fighting childhood obesity.