HEMA, a Dutch producer and retailer primarily of household goods, is expanding into North America, with a Walmart deal central to the initiative.
In the U.S., products from HEMA will appear on Walmart.com this summer, according to the company. In Canada, HEMA will launch standalone locations and in-store shops in Walmart stores this fall through a local partner, the company added.
HEMA already operates in Western Europe and the Middle East. The company will add ‘Amsterdam’ to its brand name in the USA and Canada to distinguish its brand in North America, the company said.
Tjeerd Jegen, HEMA’s CEO, said, “The expansion into North America is a historic step for HEMA, as our founders Leo Meyer and Arthur Isaac first saw dollar stores in that region almost 100 years ago. They introduced this concept to the Netherlands by opening the first HEMA store. We are particularly proud of our partnership with Walmart, the world’s largest retailer. This makes Walmart the ideal partner to start on the North American market. This collaboration also fits in perfectly with our international expansion strategy.”
Walmart did not respond to a query about the HEMA introduction by post time.