Dyson Launches Smart Air Purifier

Dyson is continuing to expand its home comfort assortment with the launch of its first connected appliance, the new Dyson Pure Cool Link air purifier fan.

The Dyson Pure Cool Link is an app-connected, intelligent air purifier that gives users an indication of the air quality in the home while automatically removing the pollutants it detects, according to the company. It reports the live indoor and outdoor air quality via the new Dyson Link app, allowing users to remotely control indoor air quality. According to the company, the Pure Cool Link air cleaner automatically removes 99.97% of allergens and pollutants as small as 0.3 microns in the air. The company also features the Air Multiplier circulation technology in its new Pure Cool air purifier.

James Dyson, Dyson’s founder, said, “We think it is polluted outside of our homes, but the air inside can be far worse. Dyson engineers focused on developing a purifier that automatically removes ultra-fine allergens, odors and pollutants from the indoor air, feeding real time air quality data back to you.”

Last year, Dyson continued to leverage its Air Multiplier technology in its home comfort appliance portfolio with the introduction of a new humidifier. The Air Multiplier technology was originally introduced with Dyson’s bladeless Cool fans and Hot + Cool heater assortment. 

The Dyson Pure Cool Link air purifier is now available at the company’s website, and beginning April 11 will be available in select major retailers with a suggested retail price of $499.99.