In a response to the COVID-19 pandemic, eBay is launching Up & Running, an accelerator program designed to help retailers without an e-commerce presence transition to selling online.
The company is pledging up to $100 million in support for small businesses across North America. The program gives new sellers a free basic eBay store for three months, connecting them to the marketplace’s more than 180 million shoppers around the world. The new storefronts allow businesses to sell up to 500 items free of charge. As part of the program, eBay will provide educational webinars, individual support and access to experienced sellers willing to mentor those who are new to e-commerce.
New eBay sellers also receive resources they need to run their business on eBay including a suite of exclusive marketing and merchandising tools, customization features to build a brand, discounted shipping supplies and more. In the coming weeks, the company plans to highlight small business sellers on eBay.com, and provide new ways for shoppers to support their favorite local businesses while staying at home.
The Up & Running program follows on eBay’s Retail Revival initiative, which the company founded on the principles of empowering people and creating economic opportunity. eBay established Retail Revival in 2018 to help stores in cities reach a broader audience.
“For the last 25 years, eBay has helped launch and grow hundreds of thousands of small businesses, and now we’ve created Up & Running to accelerate the start-up time frame for retailers opening online stores during these unprecedented times,” said Jordan Sweetnam, svp/eBay North America. “eBay was built on the simple premise that connecting buyers and sellers around the world creates economic opportunity, and this is exactly what we need to be doing, now more than ever.”