eBay Refreshes Mobile App With ‘Summer Of Choice’ Promotion

To provide shoppers with fresh options, eBay is launching the “Summer of Choice,” a promotion that provides shoppers with the freedom to vote on twitter.com/eBay for the seasonal items they want most.

Through the initiative, eBay also will deliver exclusive deals created specifically for mobile. The promotion will deliver mobile deals on fashion, tech and home items from in-demand brands, with free shipping, eBay stated.

Starting Friday, June 24, eBay will invite shoppers to head to twitter.com/eBay to vote on Summer of Choice mobile deals set in a one-one-one showdown format. The first set of dueling deals will feature a Char-Broil classic grill at 70% off versus a Nutri Ninja Auto-iQ blender at 50% off. The polls remain open for three days and the winner will be featured on the eBay iOS and Android apps for 48 hours.

New polls with new products will begin on July 18, August 8 and August 22.

The promotion launches to coincides with eBay’s latest app update, designed to make buying, selling and browsing easier for Marketplace users, eBay said.

“We know that Americans from coast to coast want choice, the right items at the right price, along with a quick and simple shopping experience,” said Hal Lawton, svp/eBay North America. “Our new mobile app offers the most seamless way to browse and buy millions of items. All summer long, eBay is letting shoppers decide the deals that are right for them, delivering in-demand merchandise at extraordinary value, directly to their fingertips.”