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eBay Taking On Black Friday Competitors With New Promotion

In its own take on the holiday, eBay is launching Better than Black Friday deals, giving shoppers early access to discounts by matching or beating competitor Black Friday circular deals ahead of the Thanksgiving weekend.

Targeted rivals, eBay stated, include Target as well as Walmart, Macy’s, Kohl’s, J.C. Penney, BJ’s Wholesale and Costco. Already launched, the deals will offer shoppers savings until November 18 at ebay.com/BetterBlackFriday while supplies last. The e-tailer also is providing free shipping in conjunction with the promotion.

Deals include a Ninja Coffee Bar Bundle with recipe book at $82.99 and a KitchenAid 5-quart Artisan stand mixer for $224.99.

“Poring over Black Friday ads has become a pre-Thanksgiving pastime for many U.S. shoppers,” said Jay Hanson, eBay Americas COO. “We scoured these same ads so we could beat or match the best deals a week early on eBay. Black Friday is all about the amazing deal that can’t be found anywhere else, except now you can. eBay customers will have advanced access to some of the lowest prices this season right now.”