Electrolux Launches Garment Care Line

Electrolux has partnered with Smartek USA to launch a new line of garment care products that meet the needs of today’s consumers.

Initial products featured in the launch of the Electrolux garment care line include the Electrolux SteadySteam iron. While conventional irons provide only several seconds of steam bursts at a time, the SteadySteam iron provides a continuous burst of steam. SteadySteam technology also offers the flexibility to steam hanging garments without the use of an ironing board.

Another key category featured in the Electrolux garment care line is steamers. To help capitalize on a growing consumer desire for steamers, the new line of Electrolux handheld steamers come in both full and compact sizes. They were designed with the consumer in mind, as the unique technology allows users to steam garments at any angle without spilling, alleviating one of the top complaints among those who use handheld steamers, the company noted.

“Electrolux is a leader in sustainability, and our efforts in this area are core to who we are. We are selective about our partners because we want them to uphold the same values. Smartek USA has proven that they can develop consumer-driven products that are both innovative and environmentally-conscious,” said Amie Guy, vp/marketing at Electrolux.

“As a leading garment care distributor for 25 years, Smartek USA believes in constant innovation to meet consumer needs and drive market growth. Our partnership with Electrolux, a global leader in home appliances, is something we know will bring meaningful value to consumers and retailers throughout North America,” said Michael Retek, CEO of Smartek USA.

“We are thrilled to introduce the new line of Electrolux garment care products which combine state-of-the-art technology with sustainable engineering,” said Eli Vinitsky, director of sales, Smartek USA.

The new garment care line will be available at Nordstrom, HSN, Macy’s, Lowe’s, and better home appliance retailers nationwide starting in November.