Electrolux Launches Small Kitchen Electrics Line

Electrolux has launched its Masterpiece Collection of small kitchen electrics, with an initial assortment that includes a tabletop blender, food processor and immersion blender.

“We have designed this collection especially for consumers to have the ability to create their own original masterpieces in the kitchen,” said Per Kvarby, Electrolux Masterpiece product director. “It took years of research to find the perfect angle for blending and this new premium collection takes our products and our customers’ cooking capabilities to the next level.”

The tabletop blender is touted by the company as a premium blender that creates smooth textures due to its unique PowerTilt innovation, made possible by the combination of titanium coated blades, a precisely titled carafe and powerful 1,200-watt surge motor.

The food processor also includes the company’s PowerTilt feature, titanium coated blades, a titled bowl and powerful 1,200-watt induction motor. It is offered with two bowls, a 4.2-liter and 2.2-liter.

Electrolux’s immersion blender is equipped with a 700-watt variable speed motor, versatile accessories and TrueFlow Pro technology that is said by the company to mix ingredients more uniformly and in less time. TrueFlow Pro technology is made possible by the combination of titanium coated cutting blades, an engineered mixing head and a powerful turbo boost motor, company officials said.

The Masterpiece Collection will be available in August 2015 for a price ranging from $199-$499.