Electrolux Unveils Cordless Vacuum

Electrolux has unveiled a cordless vacuum cleaner, which the company said combines the performance of a traditional vacuum cleaner with the utility of a stick vacuum.

According to the company, the Electrolux Pure F9 allows consumers to clean their homes on a single charge. The flexible main unit can shift its positions, which together with a pullout hose makes it easy to get under furniture and other hard-to-reach places. The suction power adjusts automatically to the surface being vacuumed.

“The Pure F9 is versatile like nothing we’ve seen before. It’s cordless, powerful and can handle everything from floor surfaces to curtains— an entire house from bottom to top, all on a single charge. It’s a vacuum for the way we live today,” said Ola Nilsson, head of Electrolux business area home care and small domestic appliances.

Cordless vacuum cleaners is a growing segment for Electrolux and the company said it is accelerating its investment in battery technology within vacuum cleaners.

“We know that consumers are demanding simple, flexible and compact vacuuming with innovative design. That’s why we’re investing even more within cordless and look forward to new launches within this product category in the coming years,” said Nilsson.

The Pure F9 vacuum, launched under the Electrolux and AEG brand, will be introduced to consumers for the first time at the IFA fair in Berlin, starting on August 31. It will reach stores in September, starting with Europe and Asia Pacific.