The Electronic Retailing Association, which represented the direct-response industry since 1990, cited financial difficulties in shutting down operations June 1.
Bill Sheehan, evp/ERA, in a letter to members posted to the ERA website, said “the association cannot continue operating in the face of declining dues receipts, fewer sponsorships and an overall shortage of revenue coupled with burdensome expenses.”
Founded in 1990 as the National Infomercial Marketing Association, ERA offered direct-response marketers a platform for advocacy, education, best practices and government affairs. ERA held two annual conventions: the Great Ideas Summit and the ERA D2C Convention. It also presented the direct-response industry’s annual ERA Moxie Awards.
“The ERA is very proud of the member companies that benefited, grew and prospered under its guidance and tutelage,” Sheehan said in his letter to members.
“This outcome is certainly not what the board of directors had desired,” Sheehan added. “The financial predicament that the association had been experiencing could not be sustained.”