Ellen DeGeneres, Greentouch Partner On Bath Furnishings

Greentouch Home has formed a partnership with the ED Ellen DeGeneres brand to launch a line of bathroom furnishings.

The new line, Greentouch noted, echoes Ellen’s style, values and passion for all things home. At launch, the Ellen DeGeneres Bath line features four signature collections that represent a diverse range of bath vanities, mirrors and storage solutions. The first four designer vanity collections in the line, ranging in price from $199 to $2,499, have rolled out at Lowes.com and bath.edbyellen.com. Plans call for the launch of additional collections in Spring 2021.

The vanities arrive in four sizes offering multiple colors, countertop and sink style options, which allows consumers to create semi-custom designs that suit their lifestyles and preferences.

“We are excited and proud to launch this new joint venture with Ellen DeGeneres and her successful global brand as well as leverage our long-standing relationship with Lowe’s to serve as our exclusive retail partner,” said Jonathan Nussbaum, president, Greentouch Home. “There is no limit to what we can achieve together, with Greentouch Home’s prowess in design, sourcing and manufacturing. We know that Ellen will bring her iconic style, values and creative experience in the home category to elevate this brand to new heights.”