Celebrity television host and comedian Ellen DeGeneres is expanding her home lifestyle brand, ED, launching a complete home collection for spring 2017 with Fiskars Living’s Royal Doulton, Thomasville Furniture and Loloi Rugs.
According to the company, DeGeneres’ appreciation for mid-century artists and designers inspired the designs, creating a medley of natural materials and finishes. Her iconic style, values and personality inspire each collection and are reflected in her furniture, rug and tabletop designs.
In partnership with Royal Doulton, the ED Ellen DeGeneres contemporary tabletop collection, her first tableware launch, features eight tableware collections and three mix and match sets scheduled to debut in March 2017.
“I’m so excited to be working with Royal Doulton,” said DeGeneres. “We’ve created elegant but simple designs that I think you’re going to love. I should warn you, they’re so beautiful that you’ll want to gobble up all your food as fast as you can just to see the plates again. But don’t do that, you’ll get a tummy ache.”
The ED Ellen DeGeneres tabletop collection is described as a combination of both contemporary and timeless styles with a rustic, yet current look.
Ulrik Garde Due, president of Fiskars’ Living division, added, “We are more than thrilled to be working with Ellen DeGeneres. Her lifestyle, values and personality are highly energizing and perfectly align with those of Royal Doulton. The new tableware collection in partnership with Ellen will bring originality and joy to your home.”
While the full launch is set for March 2017, ED Crafted by Royal Doulton will release four signature mugs, just in time for the holiday season.
The ED Crafted by Royal Doulton collection is priced from $9.99 for the mugs to $99.99 for 16-piece dinnerware sets and will be available at Royal Doulton’s website and Bed Bath & Beyond.
In addition, the ED Ellen DeGeneres home collection by Thomasville Furniture will feature over 100 pieces in two distinctive styles. The items curated to furnish Ellen’s personal homes and affinity for furniture design influenced both the relaxed mid-century and rustic modern collections.
The ED Ellen DeGeneres home collection in partnership with Loloi Rugs will debut seven new rug collections as well as a wide range of pillows and throws.
The complete collection of ED Ellen DeGeneres home categories will launch in spring 2017 with additional categories launching in fall 2017.