eMarketer: E-Commerce Approaching 10% Of Retail Sales

eMarketer has looked at the year ahead, and it expects total retail sales to grow 3.7%, reaching about $5.3 trillion in the U.S., with the e-commerce channel gaining 16% to reach $526.09 billion.

E-commerce growth should bring its share of total U.S. retail sales to 10% for the first time, according to the company.

The company added that mobile commerce sales should reach $208.29 billion, up more than 32% year over year. M-commerce will add up to 39.6% of e-commerce sales and 4% of total retail sales in the U.S. this year, eMarketer noted.