Epoca has tapped celebrity chef Ryan Scott for the brand’s new Ecolution Life cookware line. The assortment, sold exclusively on the Home Shopping Network, launched today.
Priced at $249.95 for an eight-piece set, the Ecolution line includes cast iron stainless steel handles and is made with a forged aluminum construction. The offerings are also induction ready. Frypans and a saucepan are also available in open stock.
Brian Melzer, president, Epoca, explained that the new cookware is being outfitted with the company’s new coating, Armor Shield.
“Armor Shield is the newest coating that is beyond non-stick. It is not a traditional PTFE coating. It is not ceramic. It has much stronger results in scratch, durability and abrasion tests than the PTFE and ceramic coatings in the market,” said Melzer.
For more on Epoca’s new cookware, see the upcoming April 27, 2015 issue of HOMEWORLD BUSINESS.