To help explain the design and benefits of its cutlery, Ergo Chef’s has released a 2-minute Impact Movie on YouTube. The company produced the video to educate consumers on the ergonomics and quality of its cutlery design.
“I’m glad we finally invested in this educational tool so we can keep the message consistent and on point,” Ergo Chef’s president Scott Staib said.
The video release is in sync with the company’s introduction of the Crimson Series of cutlery, which features G10 handles with wood grain looks. The company also offers the Pro-Series with a classic 3-rivet style handle and the Prodigy Series with a non-slip grip handle. The video, which features computer graphic animation, helps explain the designs of each product line so consumers can better understand cutlery options, the company stated. The video also is available for stores as a POS tool.