Escali Corporation has taken over the licensing rights from Lifespan Brands to sell Detecto bath scales to the consumer retail market.
The company said it plans to distinguish the Escali brand from the Detecto brand by targeting different consumer segments and different retail markets with distinctly different products. The Detecto brand will focus on large retail chains with consumer bath scales. Meanwhile, the Escali brand will continue to focus on specialty retailers.
“Detecto is an amazing brand with a great reputation, strong awareness and loyal customers,” said Theo Prins, president of Escali Corp. “We couldn’t be more excited.”
The change in ownership will not disrupt daily business operations with existing Detecto retail customers, the company said.
“We are lucky to have acquired licensing rights to a brand with such heritage behind it,” said Noah Harber, marketing and brand manager of Escali Corp. “We are already working on new retail consumer products and new marketing initiatives, so expect more announcements in the near future.”
All of the latest Escali and Detecto retail-focused scales will be offered at the Escali booth at the upcoming International Home + Housewares Show.