Eureka Launches FloorRover Vacuum, NASCAR Sponsorship

Eureka has launched its new Eureka FloorRover vacuum cleaner during the Phoenix International Raceway weekend, along with its official sponsorship of NASCAR driver David Starr for the Monster Energy NASCAR Cup Series. The company’s sponsorship will extend into 2018.

“We are thrilled to partner with racing legend David Starr in our first NASCAR sponsorship,” said Ting Ting Cheng, vp/Midea America. “This partnership will give fans an exciting chance to meet David and it is also the perfect opportunity for us to introduce the Eureka FloorRover, our most powerful vacuum that can plow through any surfaces, fast.”

The FloorRover vacuum features easy glide wheels, designed for a smooth transition when cleaning all floor types— from deep carpets to hardwood floors to tiles. It also has an advanced swivel steering system that maneuvers smoothly to clean around tight spaces and corners, the company said. A multi-cyclonic system separates large and fine dust. It also includes a variety of cleaning tools such as a pet turbo brush.

The Eureka FloorRover vacuum is available in rose gold, and is equipped with an easy empty dust cup and a HEPA filter. It carries an MSRP of $169.99.