Euro-Pro Rebrands As SharkNinja

Euro-Pro is rebranding under a new corporate identity— SharkNinja, blending the manufacturer of vacuum and kitchen appliance brands. The company stated that this change allows it to capitalize on the awareness, consumer trust and success of each brand to establish one unified identity.

“We are proud of our success and are excited to solidify SharkNinja’s position as one of the world’s leading household appliance companies, as well as a top employer in North America, China and Europe,” said Mark Barrocas, president of SharkNinja.

SharkNinja asserted that it is a market leader in the housewares industry, reporting more than $1.6 billion dollars in annual revenue. The company said it will use its refreshed identity to highlight its new global brand campaign and corporate culture in order to attract top talent. The company said it is planning to hire over 100 associates globally in the next 90 days.

SharkNinja also signed the lease for a new 150,000 square foot world-class corporate headquarters in Needham, MA. It is also seeking new facilities for its teams based in Alabama and Suzhou, China, and announced the opening of an office in Toronto, Ontario. In the last year the company has also opened a distribution center in Chino, CA, a sales office in Wakefield, UK, and a design center in downtown London.

The company stated that these brand initiatives will not impact distribution and SharkNinja will continue to sell its products at major retailers and direct to consumers via infomercials and the Shark and Ninja websites.

“This is a new time for our company,” said Mark Rosenzweig, SharkNinja’s CEO. “The name SharkNinja will now serve as a true representation of all our offerings and provide an opportunity to unify our identity, including our new corporate web presence and aggressive recruitment efforts.”