Euromonitor: Digital Retail Becoming More Diverse

According to market research firm Euromonitor International, digital wellness, autonomous outlets, voice, customer-led experiences and the expansion of super apps will have the most impact on the omnichannel retail scene as the year proceeds.

For the first time, more than half of the global population will have Internet access this year, the company noted. That being said, consumers are emphasizing a balance between time spent online versus offline, as they become more intentional and selective of their digital activities.

Autonomous outlets will continue gaining traction as companies invest in this technology to enter new channels and develop fresh business models, Euromonitor noted.

Although voice commerce accounted for only 1% of online purchases in the U.S. last year, it will advance to 5% by 2023, the company maintained. With voice-enabled devices becoming mainstream, companies should prepare for new use cases to emerge and get ready to integrate these functions into existing strategies.

Companies will expand on curated, personalized interactions, putting consumers in control of their shopping experiences, at the same time super apps— mobile apps that combine several features into a single platform— will attract many consumers and companies embracing their multifunctionality.