Las Vegas Market and Evergreen Enterprises are launching a digital showroom that will offer retail buyers a customized shopping experience and immediate access to more than 15,000 SKUs through the available technology.
The showroom will launch at the Winter 2016 Las Vegas Market, January 24 to 28, and will be a first of its kind format for the gift industry, according to International Market Centers, which hosts the show.
The digital showcase will operate in room C976 in the World Market Center Las Vegas.
The Evergreen showroom will include more than 4,300 square feet of meeting space designed to suit buyer needs. It will offer self-guided, sales representative-assisted, semi-private and private areas. Interactive, large-format digital technologies and tools will provide access to Evergreen’s complete product line and facilitate pre-market appointment setting and post-market follow-up.
“This will significantly streamline the buying experience while creating a dynamic presentation of our full product line,” said John Toler, president of Evergreen Enterprises. “In addition to offering real-time access to our complete product offering, the digital platform will give buyers access to our entire suite of online resources independently or with assistance from a sales representative. It’s a buyer-driven approach that aligns with our customer-centric focus, designed to be customized, agile and responsive.”
Evergreen Enterprises is a wholesale distributor of home furnishings, home and garden décor, licensed sports products and fashion accessories.
Dorothy Belshaw, IMC president of gift and home décor, said, “We are excited to partner with Evergreen and honored that they will debut this new showroom model exclusively at Las Vegas Market. From an efficiency and accessibility standpoint, harnessing the latest technology to showcase their complete product line makes great sense and enables buyer engagement.”