EveryWare To Distribute Durobor Glassware Brand

EveryWare Global has entered into an agreement with Belgian glassware brand Durobor to distribute the brand in the U.S. retail market.

The Durobor brand helps EveryWare fill the gap for a “better” glassware range at the department and specialty channel retail level, said Shelly Glasgow, director of marketing, EveryWare Global.

The Durobor line EveryWare is presenting in the U.S. consists of approximately 40 SKUs, including drinkware, as well as a dessert and coffee offering. The brand’s glassware products will be offered in open stock as well as assortments of four and six packs.

Durobor open stock glassware will range from $2.50 to $9.95 suggested retail prices, but most will be under the $6.95 pricepoint. Durobor’s six pack highball and double old fashioned box sets will have a suggested retail price of $19.99, and four packs and shot glasses will be priced at $16.99. A beer tasting kit will also be offered, at a $24.99 suggested retail price.

EveryWare anticipates that the Durobor glasses will be in stock and available for shipping in time for the 2016 International Home + Housewares Show in March.

For more on EveryWare and Durobor, see the November 23, 2015, issue of HOMEWORLD BUSINESS®.