Evine Live has appointed Anne Martin-Vachon as president of the company, effective August 1, 2018.
Martin-Vachon will run the front of the house functions and report to CEO Bob Rosenblatt. Reporting to Martin-Vachon will be Michael Henry, chief merchandising officer, and Nicole Ostoya, chief marketing officer.
She joins Evine from the Canadian multiplatform e-commerce company TSC, Today’s Shopping Choice, a division of Rogers Media. She spent the last two years there as president of the company. Prior to her appointment as president of TSC, Martin-Vachon was chief merchandising, planning and programming officer at HSN. Before joining HSN, she held various executive positions in the consumer package goods and retail industry including chief marketing officer at Nordstrom.
“Evine has now entered the third year of its three-year turnaround,” said Rosenblatt. “Anne is the perfect fit to continue to grow our sales and merchandising organization and deliver on our strategy to grow both sales and profit this year. She has a great track record and brings a balance of creative and operational strength to the position. She also has the unique position to have strong partnerships already in place with many of the brands that are here at Evine, that also appear on TSC, and will be hitting the ground running.”