Evine Appoints Purcel Chief Financial Officer

Evine Live has appointed Diana Purcel as the company’s evp/chief financial officer.

Purcel is replacing Tim Peterman, who will be leaving the company to take the role of chief operating officer at LTD Commodities, a division of AmeriMark. Peterman’s chief operating officer responsibilities at Evine will be absorbed by the executive team. Purcel’s appointment is effective April 16 and she will report directly to Bob Rosenblatt, CEO.

Most recently, Purcel was the CFO of Cooper’s Hawk Winery & Restaurants, a privately-held/private equity-sponsored, restaurant concept. Prior, she spent over ten years as the CFO of Famous Dave’s of America. Her other experience includes CFO of Paper Warehouse, and roles at Damark International and Target.

“I am happy to welcome Diana, who has a strong reputation for leadership during times of significant growth and transformation and a proven track record of working with boards and executive teams to strengthen and grow brands,” said Rosenblatt. “She is a strategic thought leader with 30 years’ experience within consumer driven businesses, and extensive experience as a public company CFO.”