Evine Live has launched its third annual “Halfway to Christmas” event, which runs through Monday, June 25. It will include more than 75 hours of live, holiday-themed programming.
With the event, Evine will encourage consumers to get a head start on their holiday shopping as it presents unique brand premieres, product launches, exclusive offers and limited time pricing.
The event will showcase popular Evine feature brands including Mackenzie-Childs, Active Argan, Waterford Crystal, Gem Treasures and Vico Hoverboards, and give viewers a sneak peek into what’s in store for holiday, special shipping deals and other surprises.
Each day will highlight a variety of product launches such as Eazy Treezy, a pre-decorated Christmas tree that takes 90-seconds to assemble, as well as Lionel Trains. The event will include brand launches from Nambe, with its mid-century modern kitchenware, Department 56, featuring hand-sculpted Christmas village sets, and Karen Didion Originals, offering an assortment of holiday collectables and figurines.
“Halfway to Christmas is a highly-anticipated event and we continue to hear positive feedback on how it solves customers problems by giving them the opportunity to buy thoughtful gifts from esteemed brands for their loved ones prior to the holiday rush,” said Michael Henry, chief merchandising officer at Evine. “The exclusive event allows us to showcase holiday-themed products as well as partner with new brands, and we are looking forward to delighting our shoppers with must-have items and being their holiday shopping destination.”