Evine Live has expanded its studio and office space in Los Angeles and New York.
The company has secured a Los Angeles-based studio and business offices in the Wilshire-Beverly Hills area as well as a New York City office located on 54th Street and 6th Avenue. The multiplatform interactive digital retail company said it is expanding to strengthen new businesses, brand partners, talent and industry awareness.
“Los Angeles and New York both have a vibrant, made in the U.S.A. business culture that gets stronger with each season,” said Mark Locks, Evine’s evp/product development. “These new office spaces will allow us to be more nimble and quickly leverage opportunities within the marketplace. It provides celebrities who have brands and large social presences a location that is very easy to get to.”
In addition to the office spaces, Evine plans to debut a new satellite studio in Los Angeles with programming beginning this summer.
“We believe a more prominent footprint in these markets will bring major opportunities to our network with brands that are doing business in these cities and that having our studio in their backyard, will make it easier for them to appear on our shows,” added Nicole Ostoya, chief marketing officer at Evine. “To support our brands, we are planning a talent search in the Los Angeles market that will kick off June 13 through 15.”